As your customers become more digitally oriented, it’s critical to define a social media presence and identity that stands out
 

With a growing variety of social media platforms to choose from, it’s never been easier to reach your consumers directly:

1. Decide who your target audience is
2. Determine which social media platforms your target uses and how they use it
3. Craft your message and select creative assets to engage with your consumers
4. Post and profit!

Coca-Cola offers tools to develop your social media strategy, build your brand, and drive traffic

These tools are designed to educate on the importance of Social Media Marketing. With these tools, you will be able to leverage Social Media Marketing to drive overall profitability by targeting social media platforms and utilizing best practices that are relevant to your business and consumers.

Tools to take your social media marketing to the next level:

Best practices included in these tools:

• Create best in class photos of food & beverage items
• Improve the reach of your social media marketing efforts by targeting your audience
• Optimize restaurant information on social platforms
• Engage with your customer through reviews and comments
• And More!

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(Source: (1) The State of Social Media in Canada 2020 https://retail-insider.com/retail-insider/2021/03/how-social-media-is-bolstering-an-online-spending-boom-for-retailers-in-canada-analysis/ (2) PayPal Canada, 2020)